Pure Sports Nutrition

PURE Sports Nutrition was developed by New Zealand based brother and sister Simon & Marewa Kraak in 2012 after failing to find natural sports nutrition products.  

Simon is a keen road cyclist and Marewa is a qualified Sports & Exercise Nutritionist (Otago University), former NZ representative rower and elite road cyclist. Both led fit and healthy lives but found it hard to get high quality, natural sports nutrition products to train and race with


“We're passionate about healthy sports nutrition and it is important to us that we only manufacture innovative and healthy products. We care about what goes into our bodies during exercise. Every ingredient we use is carefully selected for quality and performance. PURE Sports Nutrition products contain no added colours or preservatives and we use high quality fruit from New Zealand and Australia.”

The PURE Sports Nutrition brand stands for high quality, natural products that work. Our aim at PURE Sports Nutrition is to provide high quality sports nutrition products with no artificial ingredients or colours. We are lucky to live in a part of the world where you can get some of the best ingredients for sports nutrition products.

At PURE Sports Nutrition we don’t make average products with cheap ingredients; good is never good enough – we aim for great.